Role Designer / Developer
Based in Brooklyn, NY · 40.6782°N
Studio Maya Chen Studio · Est. 2018
Available — Spring 2026

Maya Chen.

Figma React TSX TypeScript Three.js WebGL Framer Motion Next.js GSAP Motion Cinema 4D Blender Webflow CMS Figma React TSX TypeScript Three.js WebGL Framer Motion Next.js GSAP Motion Cinema 4D Blender Webflow CMS
About — 01

A studio of one, with the reach of many.

I operate as an independent practice — pairing the focus of a solo designer with a trusted network of engineers, motion artists, and writers.

For eight years I've helped studios, founders, and cultural institutions translate ambitious ideas into coherent visual systems — from the first sketch to the last pixel shipped.

My work lives at the seam between brand and product, where typography, motion, and code meet. I care less about trends and more about clarity, craft, and the quiet details that make a thing feel inevitable.

Previously at Pentagram and Linear. Now building Maya Chen Studio — selective by design.

Discipline Brand · Product · Web
Engagement 6–12 week sprints
Clients / yr Capped at 6
Working hours 9–6 ET · async-first
Portrait / 2026 No. 04 — Studio File
Maya Chen 40.6782° N
73.9442° W
Selected Work — 02

Six projects, carefully chosen.

A focused index of recent work — each engagement a partnership, each outcome a system built to outlast the launch.

Web · Platform '25

Aurora Analytics

Lead Designer + Dev

A real-time analytics platform for climate scientists. We rebuilt the data layer, the visual language, and the dashboard from scratch — shipping a 40% faster experience.

Awwwards SOTD CSS Design Awards
View case study
Brand · Identity '25

Veld Coffee Co.

Brand Direction

A specialty coffee roaster's full identity system — wordmark, packaging architecture, retail signage, and a 64-page brand book.

Brand New Type Directors Club
View case study
Motion · Film '24

Tidal Festival

Motion + Web

Title sequence, generative poster system, and festival microsite for a three-day experimental music gathering on the Rhode Island coast.

FWA of the Day
View case study
Product · iOS '24

Hearth Finance

Product Design Lead

A consumer banking app reimagined around behavioral savings. Designed the iOS app end-to-end, then handed off a 240-component design system.

App Store Featured Webby Honoree
View case study
Editorial · Print '23
Issue 12 — Field Notes On Slow Studio Practice
— 04
A quiet method
05 —

Field Notes Journal

Editorial Direction

An independent print journal on craft and creative practice. Art-directed four issues, set the typographic system, and built a companion web archive.

D&AD Wood Pencil
View case study
Experimental · WebGL '23

Orbit Lab

Creative Dev

An open-source WebGL playground for generative type and shader experiments. Built with Three.js, GLSL, and a custom React renderer.

Awwwards Honors GitHub Stars · 4.2k
View case study
Expertise — 03

Four disciplines, one practice.

Engagements are scoped around outcomes, not deliverables. Below is the shape of the work — most projects draw from all four.

01 — Brand

Brand systems

Identity, typography, voice, and the connective tissue that holds it together. Built to scale across teams, markets, and decades.

  • Naming
  • Wordmarks
  • Guidelines
  • Packaging
  • Voice
02 — Product

Product design

End-to-end interface design for web and mobile — from low-fidelity flows to production-ready component libraries your engineers will thank you for.

  • UX Research
  • UI Systems
  • Prototyping
  • Design Ops
03 — Web

Web experiences

Editorial websites, marketing builds, and interactive narratives — designed and shipped in code. React, Next.js, WebGL, and a lot of attention to type.

  • Next.js
  • WebGL
  • CMS
  • Performance
  • SEO
04 — Motion

Motion direction

Title sequences, product motion, and generative systems. Motion as language — not decoration — with a system that survives the handoff.

  • GSAP
  • After Effects
  • Lottie
  • Shaders
Process — 04

How the work happens.

A four-phase rhythm refined over eight years. Each phase ends with a decision — never a surprise, always a checkpoint.

01

Discover

We start with conversations — not briefs. Stakeholder interviews, audits, competitive mapping, and a shared definition of what success looks like.

Duration1–2 weeks
OutputResearch brief
02

Define

Strategy sharpens into direction. We align on positioning, principles, scope, and the singular idea the work will orbit around.

Duration1 week
OutputDirection doc
03

Design

The longest phase. We explore broadly, then converge — sharing work weekly, prototyping in code where it matters, refining until it sings.

Duration3–6 weeks
OutputDesign system
04

Deliver

We ship — together. Production-ready files, documented systems, a launch plan, and a 30-day window to support the rollout.

Duration1–2 weeks
OutputLaunch + docs
Numbers — 05

Eight years, in figures.

A practice measured not in volume but in care — and a few honest numbers to ground the work.

08yrs Independent practice Building studios, brands, and products since 2018.
64 Projects shipped From identities to platforms — each a partnership.
17 Awards & honors Awwwards, FWA, D&AD, Type Directors Club, Webby.
42 Clients served Founders, studios, museums, and a few kind republics.
Words — 06

From the people I made it with.

Selected reflections from collaborators — founders, directors, and the teams who lived inside the work alongside me.

Lena Okafor CEO · Aurora Climate
Maya doesn't decorate problems — she dissolves them. By the end of the engagement our team had a language, a system, and a product that finally looked like the company we wanted to become.
Jules Vermeer Founder · Veld Coffee Co.
Working with Maya felt like hiring a partner, not a vendor. She cared about the roastery, the farmers, the baristas — and the brand shows it. Two years on, the system still holds.
Recognition — 07

Awards & honors.

Selected recognition from juries and communities I respect. Listed for the record, not the wall.

2025 Awwwards — Site of the Day Experiential Aurora Analytics Gold
2025 CSS Design Awards — Best UI Product Aurora Analytics Gold
2025 Type Directors Club — Cert. of Excellence Brand Veld Coffee Co. Gold
2024 FWA — Site of the Day Motion Tidal Festival Gold
2024 Webby Awards — Honoree Mobile Hearth Finance Silver
2024 App Store — Featured Product Hearth Finance Silver
2023 D&AD — Wood Pencil Editorial Field Notes Journal Bronze
2023 Awwwards — Honors Experimental Orbit Lab Bronze
2022 Communication Arts — Shortlist Brand Mara Botanics Silver
Contact — 08

Let's make
something
worth keeping.

Booking — Spring 2026

Two slots open for 6–12 week engagements starting March. Reply within 48 hours, Monday through Friday.

hello@mayachen.studio